Present at the ribbon cutting ceremony are (from left) Norman Raquel, Joybean Food Masters Corporation president; Frederick Siy, Joybean Food Masters Corporation chairman of the board; Sydney Quays, Group CEO of Berjaya Food Berhad; and Luis Daniel, Jollibean Foods Pte Ltd. senior vice president.
FILIPINOS always get excited when there’s a new drink in town. “Milk tea is life,” has been the new mantra but what if we tell you that there’s a new alternative to this drink that is equally delicious and addictive but much healthier.
On September 25, the popular Singaporean soy milk brand Jollibean opened its first pop-up store in Greenbelt, Makati. Renamed for the international market as Joybean, this new concept offers premium yet affordable, guilt-free, soy-based products with milk-tea options to cater to Filipinos’ love for the popular Asian drink. It’s the newest Singaporean concept in the Philippines to join BreadTalk, TWG and Toast Box (now Nanyang).
“We’re aware that Filipinos are huge fans of milk tea, so we’re delighted to bring a soy-based milk tea line to cater to this craving but with a healthier, lactose-free version that has less sugar and calories,” said Shannen Francisco, assistant brand marketing manager of Joybean Philippines.
Joybean’s booth is located at Greenbelt 3 (across Seattle’s Best Coffee). The second pop-up store will open in SM Fairview later this year.
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