Unique Defender 110 tour showcases Rugby World Cup Trophy
Counting down to the Rugby World Cup France 2023, Defender has revealed the Rugby World Cup 2023 Trophy Car, a unique electric hybrid Defender 110, created to display the Webb Ellis Cup on a Rugby World Cup Trophy Tour across France.
Defender is a proud Worldwide Partner of the Rugby World Cup in France, committed to supporting the sustainability pledge that World Rugby has made for Rugby World Cup France 2023, and having created a bespoke vehicle to display one of the most recognised pieces of silverware in global sport: the Webb Ellis Cup.
The specially-modified electric hybrid Defender was developed and constructed by JLR’s Special Vehicle Operations division in Coventry, England. The Rugby World Cup 2023 Trophy Car has been designed to safely and securely showcase the Webb Ellis Cup using Defender’s advanced electrified plug-in electric hybrid powertrain.
The bespoke trophy cabinet at the rear of the vehicle has been designed with high-specification technology to ensure optimum conditions for the famous trophy, without compromising Defender’s instantly recognisable silhouette. Minimalistic Rugby World Cup France 2023 and partnership livery has been applied across the bonnet and doors.
The Trophy Tour commenced in France on June 9, 2023 at the Top 14 Semi Finals in Biarritz. The Rugby World Cup 2023 Trophy Car will be on display for invited guests as part of Defender’s hospitality guest programme.
The Rugby World Cup 2023 Trophy Car and Webb Ellis Cup will then be displayed at subsequent rugby events and Defender Retailers across the host nation. Rugby fans and prospective Defender customers will have the chance to view and photograph the Webb Ellis Cup and bespoke Defender 110.
The Rugby World Cup Trophy Tour in France and the UK began in May and will conclude on August 14, 2023 ahead of the Rugby World Cup France 2023 opening match on 8 September at Stade de France in Paris.