Liquor stocks weather it all: From sin tax to prohibition and many times attack from bears on the Street

Liquor is one of the most taxed businesses in the country. A bottle of a particular brand which cost Rs 400 in one state may cost as much as Rs 1200 in another. State governments don't want to lose their power to tax liquor business. Another big factor in this business is the establishment of the brand. History is filled with examples, where companies have gone down because they invested too much in brands that did not do well, however they still survived for another day to launch a brand.