It’s Pumpkin Spice Latte season already. Yes, really.
It’s August, and thermometer readings are rising to 90-something degrees in many parts of the country.
In Irving, Texas, the headquarters of 7-Eleven, the weather forecasters are predicting another 105-degree day today, warming to 107 by Thursday.
Nevertheless, the convenience store juggernaut is boldly rolling out its version of the autumn favorite — the Pumpkin Spice Latte.
“We know our customers wait all year long for their favorite fall flavors … so we decided to break out the pumpkin a little bit early this year,” said Dennis Phelps, a 7-Eleven senior vice president, in announcing the calendar-busting move. “It may not quite feel like fall outside yet, but it sure can taste like fall as we enjoy the first Pumpkin Spice Latte of the season.”
From now through Oct. 31, customers can purchase the seasonal latte or turn their regular hot or iced coffee drinks pumpkin-y by adding pumpkin syrup or pumpkin-spiced creamer.
Along with the coffees, 7-Eleven will feature autumnal breakfast pastries, including Apple Cider Donuts and Apple Danish. Later this month, the stores’ Pumpkin Muffin will join the assortment.
Both the drinks and the baked goods will be available via the 7Now delivery service app, Phelps’ announcement said.