myWorld on a global expansion course

The myWorld group of companies, which moved its headquarters from the
United Kingdom to Austria this summer, is continuing to take off and is
focusing on international growth in attractive markets. The operator of
the multinational myWorld Benefit Program is focusing its expansion
goals primarily on the Asian and African regions.

Already in July, myWorld Asia opened a new headquarters in Kuala Lumpur,
Malaysia, in order to expand its presence in the Asian market from
there. As a flourishing, rapidly developing business location, Malaysia
is the ideal starting point for expanding the successful shopper and
retailer network in Asia. Millions of dollars in investments are planned
for this purpose in the coming years.

Vibrant economies in Indonesia and Vietnam

Initially, myWorld’s strategic focus is primarily on the populous
countries of Indonesia and Vietnam. Both markets encompass a total of
370 million people and have recorded stable economic development in
recent years. “Digital payment methods, online shopping and e-commerce
transactions are experiencing an enormous upswing in these countries.
These are optimal conditions for attracting the consumer-minded
community and the thriving retail market of these countries to our
unprecedented Benefit Program and our innovative shopping technologies,”
emphasises myWorld Co-Owner Sharif Omar.

In the fast lane in the African growth market

myWorld estimates the potential on the African continent to be similarly
high. The middle class is growing steadily in many African countries and
with it the purchasing power of the predominantly young population. “In
September, we successfully launched in Cape Verde. Kenya and Angola are
equally attractive markets for us and are already in the pipeline. We
want to help consumers save money on their daily purchases – in a way
that is as simple and innovative as possible. Especially in times of
inflation and energy crisis, we feel this need like never before – not
only in Asia and Africa, but worldwide,” explains Radovan Vitosevic, CEO
of myWorld International AG. myWorld expects an increase of 85,000 new
partners and 8.5 million new customers in the first expansion phase in
Asia and Africa.

About myWorld International AG

myWorld International AG is the Austrian-based operator of the worldwide
myWorld Benefit Program, which offers a wealth of attractive benefits
for shoppers as well as retailers and service providers. Shoppers can
enjoy Cashback and Shopping Points every time they shop with myWorld
partners – regardless of whether they shop online or in-store. Partners,
in turn, benefit from an efficient customer loyalty programme that helps
them increase their brand awareness and sales. More than 15 million
customers and 400,000 points of acceptance in 56 markets already use the
myWorld Benefit Program. Read more at myworld.com.

Contact:Klaus PiberCommunications Manager mediaWorld agency GmbHTel.: +43 (0)664 80 886 645E-mail: klaus.piber@mediaworld.com