Wesgro launches new domestic tourism campaign

Western Cape trade, investment and tourism promotion agency Wesgro has launched a new campaign to attract tourists to the province. Unlike other recent campaigns, this one, called ‘With Love from the Locals’, is targeted at attracting domestic tourists. “We place immense value on our domestic audience, who remain our largest tourism source market and our biggest support throughout the year,” assured Wesgro CEO Wrenelle Stander. “The previous financial year (2022) culminated in 3.4-million domestic trips to the Cape, with domestic spend reaching R12.7-billion – nearly double the value attained in 2019. We remain confident that our numbers will continue on an upward trajectory, with the return of old friends as well as welcoming new visitors. The Western Cape welcomes you.”