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Taylor Swift is known for incorporating more affordable pieces into her looks, like Calzedonia tights (shown left) and Reformation dresses (shown right).
The same can be said about her effect on fashion. Business Insider reporter Juliana Kaplan spoke with several small businesses about the "Swift Effect;" Taylor's ability to sell out items and create big business for small brands she wears. One brand, Wove Made, saw a 2,000% increase in sales when Swift was spotted wearing a custom bracelet to a Chiefs game.
While Taylor Swift is reportedly now a billionaire, you can still find a surprising number of affordable brands in the singer's wardrobe. Sarah Chapelle, the fashion reporter behind Taylor Swift Style (which was the first to identify most of the pieces named in this article) and author of a forthcoming book of the same name, told Kaplan that one of Swift's signature style choices is pairing designer pieces with items from accessible retailers. "This kind of approach really underlines her approachable, relatable image," Chapelle said.
Below are 12 affordable items that Swift has been spotted wearing recently and that are still in stock (or at least available for preorder). We've also rounded up Taylor's favorite red lipsticks, plus many more of her favorite accessories in our guide to the best Taylor Swift gifts.
An $60 exercise skirt from PopflexSwift's "Digital Lavender" color is pre-order only at the moment due to the increased demand, but plenty other colors are in stock.
Taylor Swift; Popflex
This size-inclusive exercise skirt was spotted in Swift's "Fortnight challenge" video on YouTube Shorts. It's available in 11 colors and sizes XXS to 3X.
A $40 Halara skirt and a hat supporting Travis Kelce's podcastMost recently, Swift was seen in the crowd at Coachella wearing a skirt from Halara that costs less than $50.
Gilbert Flores/Getty Images; Halara
Swift and her boyfriend Travis Kelce recently attended Coachella to cheer on several of their performer friends, including Ice Spice and Jack Antonoff (her longtime collaborator and front man of Bleachers). Taylor was spotted in the crowd wearing a $40 mini skirt from Halara with a buckle garter detail. She paired the skirt with a hat supporting Kelce's podcast New Heights, which quickly sold out.
Under $100 jewelry from Mazin JewelsTaylor Swift has been spotted wearing Mazin Jewels numerous times in the past few months, including out and about in New York City in October 2023.
Raymond Hall/Getty Images; Mazin Jewels
Swift has an extensive jewelry collection that spans an impressive price range — from pieces that cost tens of thousands of dollars, to several affordable items from brands like Mazin Jewels and Awe Inspired. She's been seen wearing pieces from Mazin at least half a dozen times in the past year, including at her 34th birthday party.
A $150 Aritzia mini dressTaylor Swift wore the Aritzia Sunday Best Trix Dress out to dinner with Blake Lively in September 2023.
MEGA/Getty Images; Aritzia
According to Aritzia, the Sunday Best Trix Dress is also known as the "Taylor Swift" dress because of its popularity after the singer was spotted wearing it.
Never-rip tights from Sheertex (and a $10 pair from Calzedonia)Swift has been spotted in Sheertex tights numerous times over the winter months, including out in New York City in December 2023.
Gotham/Getty Images; Sheertex
Who doesn't love rip-proof tights? Swift is among the many fans of Sheertex, a brand making durable, comfortable tights. She's been seen wearing the brand's diamond pattern tights several times, including out to dinner in New York City and at Chiefs games. She's also been spotted in a $10 pair of tights from Calzedonia.
Sub-$100 lululemon tightsSwift paired lululemon's Wunder Train tights with a pair of Adidas x Ivy Park sneakers while out in New York City.
DAMEBK/Bauer-Griffin/Getty Images; lululemon
Swift is rarely pictured in athleisure, but when she is, she's often wearing lululemon. The tights pictured above come in numerous lengths, and Swift is wearing the 28" to accommodate her tall frame.
Skorts from Free PeopleTaylor Swift wore Free People's Emmy Denim Skort out in New York City on June 27, 2023.
Gotham/Getty Images; Revolve
Swift is a big fan of Free People's skorts and has been seen in a number of the brand's styles, including the Emmy Denim Skort pictured above and its Heartbreaker Skort.
A $70 crushed velvet dress from a small UK businessSmall business Little Lies met its monthly sales goal in a single day after Swift was seen wearing its Sweet Jane Crushed Mini.
Robert Kamau/Getty Images; Little Lies
Swift wore this crushed velvet dress by the small UK brand Little Lies while out to dinner with Blake Lively in 2023. The dress is currently sold out, but you can sign up to be notified when it's back in stock.
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