Is Organic Suffering an Existential Crisis?

Joan Conrow, Alliance for Science
Though it's too early to tell whether it's imploding or merely suffering growing pains the $50 billion American organic industry is going through some serious soul-searching.While some organic pioneers are bemoaning what they perceive as the ongoing degradation of a brand founded in an ideological movement, others see this as a time to critically reassess what organic really means, and how that ancient model of agriculture fits into the bigger picture of feeding and fueling 7.6 billion people in the 21st century.