BrandPost: 4 Ways Executives Can Master the Use of Data to Win in Today’s Digital World
By Chris Purcell, Analyst Relations at Hewlett Packard Enterprise
If you ask Google the question, “What is digital business,” it takes less than a second for the search engine to serve up more than 75 million pages of answers. That’s according to Peter Burris, who explains the concept in a white paper entitled, The executive role in digital business technology decisions.
Burris, the Chief Research Officer and General Manager of Wikkibon, SilicanANGLE’s research team, believes that consumers are forcing organizations across industries, sizes, and geographies to become more digital. And the businesses that succeed will be the ones that can master the use of data.