This startup thinks it can share product reviews better than YouTube

Two of the biggest tech companies, Google and Facebook, have been competing as the internet's biggest destinations for video. And yet, a small startup is betting it has a shot of nabbing their views by narrowing in on one of YouTube's most popular styles. 

Eight TV is an app focused on product reviews — by anyone and for anyone (anyone who carries a smartphone and probably likes Snapchat, that is). Shows can be created in minutes, often shot with selfie cameras. All videos are linked to a webpage to buy the item. The app pulls from the more than 100 million products in Amazon's database.