Hospitality Industry Group Pushes Back On Portland's Attempt To Trademark Bully A Local Brewery

Just a quick update from Portland, Oregon, folks. After the city engaged in some truly impish behavior by trying to bully aside a local brewery that has a trademark on Portland's iconic jumping-deer sign, there have been no further negotiations on a resolution between the two sides. See, the city of Portland really wants to license the trademark for the image of the sign to national and international macrobrewers, whereas Old Town Brewing just wants to have the same trademark rights it has legally held for that image in the alcohol industries since 2012. You might have thought that a refusal of the mark by the USPTO would have ended this story. You would be wrong.

Apparently, the city has filed multiple trademark applications in the hopes that something, anything, will get approved. This is according to a Portland hospitality industry group, which has taken notice of the city's actions and is firing off angry letters to its own mayor as a result.

The Old Town Hospitality Group, which counts 25-plus restaurants and taverns, said in a letter to Portland Mayor Ted Wheeler that the city is "wasting taxpayer money." The issue relates to a trademark held by Old Town Brewing on the "leaping deer" logo, which adorns the "Portland Oregon" sign above the Burnside Bridge.

The Old Town Hospitality Group called on the city "to stop filing trademark application after trademark application for an image that the U.S. Patent and Trademark Office has repeatedly determined is confusing. Tell the city’s attorneys that it is wrong and an abuse of power to attempt to bury Old Town Pizza & Brewing in legal fees."

It's worth repeating that Old Town Brewing is in Portland. Its patrons, and likely its owners, are constituents of the very city actively trying to pretend its trademark doesn't exist while burying the tax-paying business in legal fees for no legitimate reason. Simply wanting really badly to license a trademark it doesn't own doesn't justify the city's actions. And, now that it's not just the brewery pushing back, but an industry group of member companies along with it, it might just be a matter of time before enough of the regular public gets wind of this and City Hall has a very real problem on its hands.

Or it could stop harrassing a local business, I suppose, but that seems like an awful lot to ask.