An eco-friendly footwear startup is turning plastic bottles into beautiful sneakers — each pair diverts 17 plastic bottles from landfills and rolls up to the size of a pair of socks

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VIVOBAREFOOT

• Barefoot shoe industry leader Vivobarefoot is now producing a line of shoes made from recycled water bottles ($90 - $190).
• Each pair of shoes will be made from 17 recycled water bottles. Left to their own devices, those bottles would take ~400 years to decompose.
• Vivibarefoot hopes this line will combat our desensitization to pollution. It's part of a larger trend. 
• Increasingly sustainable production is a goal for Vivobarefoot, with hints at new materials coming down the pipeline. 

At the heart of the barefoot shoe movement is a belief that nature, ultimately, knows best.See the rest of the story at Business Insider

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