There’s no meat, eggs or dairy — but don’t call them vegan

It’s not vegan, it’s “plant-based.” So will carnivores bite?

As companies try to cater to Americans’ interest in lighter eating, the term “plant-based” is replacing “vegan” and “vegetarian” on some foods. The worry is that the v-words might have unappetizing or polarizing associations.

Impossible Foods, which makes a meatless patty that’s supposed to taste like meat, even warns restaurants not to use those words when describing its burger on menus.

“For many people, their notion of a vegan is someone who’s wagging a finger at them if they eat any animal products. I’m vegan.