Showtime’s David Nevins Says TV Spending Could Reach $100 Billion: ‘No Question – It’s an Arms Race’

The traditional TV space has been infiltrated by deep-pocketed tech giants like Netflix and Amazon (and soon — Apple), which has led to a massive increase in the amount of money spent on TV content.

“There’s a lot of people paying top dollar and it’s definitely gotten more expensive, no question about that,” said Showtime president & CEO David Nevins on Tuesday. “There’s no question – it’s an arms race.”

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