WTO Director-General Roberto Azevêdo has called on the international community to ensure that the digital revolution underway is fully inclusive and leaves nobody behind. Speaking at a Public Forum session entitled “E-commerce 2030: Enabling an inclusive future for e-commerce”, DG Azevêdo stressed that e-commerce provides a springboard to overcome some of the traditional obstacles to trade but warned that without the right approach the big players could easily dominate this market at the expense of smaller business.