Can a new store concept jumpstart a turnaround for H&M?

In less than a decade, H&M has gone from the top of the fast fashion world to a flagging retailer in need of a turnaround. The retailer is hoping that a new store concept, which it is piloting in its home town of Stockholm, Sweden, will get it back on-trend. Will a cleaner look and localized assortments help reverse H&M’s downward slide in the U.S.?