Mobile apps can help or hurt your business — here's how
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There’s no doubt that mobile shoppers are increasingly important to retailers. This past Cyber Weekend signals an incredible shift with 61% of the 115 million consumers visiting retail sites from their devices according to comScore, and record-breaking mobile-driven sales on Black Friday and Cyber Monday (37% of sales on Black Friday and 40% of sales on Cyber Monday, respectively.)
Yet when we analyzed the mobile and personalization strategies of 100 well-known retailers... Читать дальше...