Meet the Snap exec leading product strategy, driving monetization, and debunking myths on augmented reality
- Carolina Arguelles is Snap's head of augmented reality (AR) Monetization and Product Strategy.
- Arguelles told Business Insider that AR education, as well as tackling misperceptions about the space, are a core part of her role.
- Another focus is how to make AR into something that's accessible to more brands for more reasons.
- She also said that Snap welcomed competition in the space, and that she believes the company is in a good position because it was an early adopter. Читать дальше...