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Новости за 22.03.2023



Ubisoft unveil AI dialogue-writing tool, prompting debate among developers

Rock Paper Shotgun 

Ubisoft revealed Ghostwriter yesterday, marketed as an AI development tool (really just machine learning) that generates first drafts of NPC barks, which are the offhand remarks you might hear when running past NPCs. Skyrim’s “I used to be an adventurer like you” is probably the most famous example of a bark. Ubisoft Ghostwriter has been met with passionately negative responses from some narrative designers, while others have been arguing for its use cases.

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Buffalo Soldiers launch #IWasTold campaign featuring Women Alumna for Whistling Woods International

Business Standard 

Mumbai (Maharashtra) [India], March 22 (ANI/NewsVoir): Award-winning advertising agency with a digital heart, Buffalo Soldiers, has rolled out a holistic media campaign, launched on Women's Day, for Whistling Woods International (WWI), Asia's premier institute of film, communication, and creative arts. The campaign '#IWasTold' featured alumna from WWI and celebrated their stories of triumph. The 360 degree campaign is aimed at inspiring students to follow their dreams and do what they love, before the upcoming admission season.

Corporate culture under the lens

Business Standard 

Divya Khanna's book makes a case for a more humane and engaging corporate culture. She argues our status consciousness and competitiveness make our careers a collection of shorter sprints





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