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Новости за 10.07.2023

HP’s Vikrant Batra Prioritizes Building the Tech Brand, Not Just Selling Product

Adweek.com 

As an undeniable authority in the tech and printing space, HP doesn't have to worry about raising consumer awareness. Since stepping into his global CMO role in 2018, Vikrant Batra has instead focused on uniting a diverse catalog and consumer base under a central message. Whether HP is selling 3D printers to global companies or...

Shannon Ryan Shines at Telling the Stories of Disney’s Top Storytellers

Adweek.com 

If you've seen a marketing campaign from Disney in the last few years, chances are Shannon Ryan has had her hand in it. Since she joined the company in 2019, Ryan's marketing purview has expanded to include ABC Entertainment, ABC News, Freeform, Onyx Collective, Disney Television Studios, Disney Branded Television, National Geographic and Hulu's overall...

Microsoft CMO Chris Capossela Is a Master at Navigating Technology Upheaval 

Adweek.com 

If you'd been lucky enough to catch Bill Gates on the talk circuit in the 1990s, you might also have noticed a fresh-faced assistant at his side, often carrying a canvas bag stuffed with books about everything from China to the U.S. military to how to improve your bridge game. That tenderfoot was Chris Capossela,...



Her Entire Career, Lego’s Julia Goldin Has Mastered Building Brands, Brick by Brick

Adweek.com 

The first-ever Lego toy might be unrecognizable to current players: It was a wooden duck, fashioned in a workshop opened by Danish carpenter Ole Kirk Christiansen in 1932. The plastic brick--now the cornerstone of the brand--wasn't introduced until 1949. Today, Lego is known for the colorful bricks that generations of children have spilled onto their...

UPS’ Kevin Warren Transformed the Stodgy Brand Into Something ‘Unstoppable’ 

Adweek.com 

When Kevin Warren took on the role of UPS CMO in 2018, he faced a head-scratcher of a problem. The company was losing market share with small- and medium-sized businesses despite their dependence on a shipper like UPS. Warren's team surveyed customers, including a persona test, and discovered that customers pegged UPS as an older,...

Marketing Advice From Adweek’s 2023 Brand Genius Class

Adweek.com 

For almost 30 years, Adweek has been honoring the best and brightest in the world of marketing. But what does it take to be considered a "Brand Genius"? That's the question we asked six of this year's honorees at the Brand Genius luncheon, which was held at the Cannes Lions International Festival of Creativity on...

Walmart CMO William White Keeps the Essential Retailer Relevant

Adweek.com 

After seven years leading marketing for rival Target and a prior tenure at Coca-Cola, William White joined Walmart in May 2020 at the height of the Covid-19 pandemic. It would be a baptism of fire for any professional, but the veteran marketer mined his CPG and retail experience to help his new company navigate unknown...

Nanxiaoying Heating Plant Renovation / Origin Architect

Archdaily.com 

Origin. Against the background of increasingly stringent environmental governance, coal-fired factories in many urban centers in China cannot avoid the fate of declining. The Beijing Nanxiaoying Heating Plant, built in the late 1980s, was shut down ten years ago. The once-hot regional energy center has become a desolate place that is incompatible with surrounding residential areas. The factory area is ruined, and memories have been blurred. Now it is facing a new opportunity, which will be transformed... Читать дальше...

Soaring Energy Costs Force Key Zinc Mine To Pause Operations

Oilprice.com 

Via AG Metal Miner Plummeting zinc metal prices and rising energy costs recently prompted Boliden to place its Tara zinc mine on care and maintenance until further notice. “The business is currently cash flow negative due to a combination of factors,” the Swedish metals producer said. Officials went on to specify that these operational challenges included “a decline in the price of zinc, high energy prices, and general cost inflation.” Tara is an underground mine about 60 kilometers northwest of Dublin, Ireland. Читать дальше...

Starting a New Venture? Don't Make These Research Mistakes.

Entrepreneur.com 

If you're thinking about launching a novel product or starting a business, you first need to test your assumptions. While traditional product research usually falls short of providing actionable insights in the discovery phase, there are easy ways to tweak it to get the data you need.

Congress should pull the brakes on redefining railroads’ common carrier obligations 

TheHill.com 

A longstanding principle of common law in both the United States and the United Kingdom recognizes the value of establishing “common carriers”— that is, entities that transport goods, people or services for the benefit of the general public with an obligation not to discriminate among them. Unlike private or "contract" carriers, a common carrier operates...

What are the most reliable sites to buy Messi MLS tickets?

World Soccer Talk: World Cup 2014 

If you're looking for tickets to see Messi in MLS this season, it might be a little tricky. But we're here to help with a few suggestions on the best places to score seats. If you're in south Florida and are hoping to see a home game, prepare to open your wallet. Inter Miami CF […]

If you’re looking for tickets to see Messi in MLS this season, it might be a little tricky. But we’re here to help with a few suggestions on the best places to score seats.

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