
Where Will Parents Spend This Back-to-School? Amazon, Walmart Push Frugality
Anticipated back-to-school (BTS) shopping expenses are expected to reach $41.5 billion, exceeding the previous record of $37.1 billion set in 2021 and the $36.9 billion in 2022. To secure its share of the BTS spending, Amazon unveiled its 2023 campaign starring actor Randall Park, known for his role in “Fresh Off the Boat.” The campaign […]
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