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Новости за 07.08.2023

Tinder Reimagines the Summer Fling as Its Marketing to Gen Z Pays Off

Adweek.com 

Love is in the air as Tinder tries to woo Gen Z daters. The dating app has launched the next chapter of its global campaign, "It Starts With a Swipe," emphasizing meaningful connections to attract younger users. Created by agency partner Mischief @ No Fixed Address, Tinder's three new commercials are sentimental depictions of one-night...

Ohio special election could play decisive role in abortion fight - The Hill

Top Stories (us) - Google News (ru) 

  1. Ohio special election could play decisive role in abortion fight  The Hill
  2. Everything You Need To Know About The Ohio Ballot Measure That Could Block Abortion Rights  FiveThirtyEight
  3. LaRose says "no reasonable person" is talking about banning contraceptives. But his allies are  Ohio Capital Journal
  4. Opinion | Abortion Rights and Democracy Are Being Put to the Test in Ohio  The New York Times
  5. Letters: Issue 1 about control. Ohio voters are smarter than Matt Huffman... Читать дальше...



The Man Who Literally Wrote the Book on Extreme Heat

The New Republic 

Jeff Goodell has been covering climate change and energy for more than two decades. A contributing editor to Rolling Stone, he’s written four books on the topic and traveled to Alaska to profile former President Barack Obama and his climate agenda. But Goodell told me he’d never really thought seriously about extreme heat until he visited Phoenix during a day when the temperature reached 115 degrees.

Читать дальше...

Lawmakers and Lobbyists Steel Themselves for a Showdown Over the Farm Bill

The New Republic 

Both chambers of Congress have spent recent weeks in recess, deferring some of the trickiest problems on their to-do lists until they return in mid-September. Funding the government ahead of a September 30 deadline will be the most daunting of these tasks, but there’s another big agenda item that must be confronted sooner rather than later: Lawmakers must also reach a consensus on the major legislation that governs agricultural, conservation, and nutrition policy—including the food insecurity... Читать дальше...

Walmart Expands In-Store Media Network in a ‘Cautious Way’

Retailwire.com 

Walmart is leveraging its massive audience and store footprint to bring its U.S. retail media network, Walmart Connect, to the next level. Could Walmart overstep the comfort and convenience of its shoppers with the rollout of advertisements to self-checkout and television aisles?

Jameela Jamil Isn’t Perfect, So She’s Giving Grace to ‘Problematic’ Brands

Adweek.com 

Trigger Warning: This article contains references to eating disorders In 2018, Jameela Jamil opened Instagram and clicked the "search" icon button. It led her to the "Discovery" tab, where up popped an image carousel showcasing famous women with numbers written across their body. The figures detailed each woman's weight and measurements. After interacting with that...

CTV Buyers Are Still Struggling to Know Where Their Ads Ran

Adweek.com 

Since the Covid-19 pandemic, streaming television has been perhaps the hottest realm of digital media; however, its sought-after perch became a little shakier this summer. With a faltering economy, the upfronts buying cycle--where both connected and linear TV is sold--was slower than it's been in years. In addition, large TV publishers such as Disney and...

Kenya Airways expands its partnership with major US airline

Engineeringnews.co.za 

Kenya Airways (KQ), the East African country’s flag carrier, announced on Monday that it and major US carrier Delta Air Lines (Delta) had expanded their strategic partnership. The partnership now, with effect from Saturday (August 5), includes KQ’s direct Nairobi-New York flight. This service is operated daily and is the only direct flight between East Africa and the US. The expansion of the partnership means that KQ’s products will now be offered directly through Delta. It will also provide wider... Читать дальше...

600 people evacuated in Italy's Sardinia due to wildfires

En.mehrnews.com 

TEHRAN, Aug. 07 (MNA) – Six hundred people have been evacuated in Italy's second-largest island of Sardinia in the Mediterranean Sea because of wildfires that engulfed the northeastern and southern parts of the island on Sunday, local media reported.

Gamers: Corporate America wants you

Computerworld 

Lazy slackers, nerds, basement dwellers.

Gamer stereotypes have been around nearly as long as the games they play. But the soft skills developed playing Call of Duty, Fortnite, NBA 2K and other games are now making experienced players desirable to headhunters and job recruiters.

With the overall US unemployment rate hovering around 3.5%, and the unemployment rate in the tech industry at 2.3%, employers are struggling to fill tech jobs. So they've begun looking outside traditional venues for talent ... Читать дальше...





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