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Новости за 28.08.2023

Hakken Café and Store / Studio Kota

Archdaily.com 

Nestled on the outskirts of Jakarta, Hakken is more than just your average coffee shop; it's a fusion of a cozy café and a vintage thrift store, all wrapped in an inviting, unpretentious atmosphere. Upon entering, you'll find that Hakken blends its coffee shop seating and shop area, both of which span across two floors. This approach to co-locating these distinct spaces on the same floor not only saves space but also creates a seamless flow between sipping on your favorite brew and browsing through an array of clothing and collectibles. Читать дальше...



Adweek’s 2023 Media Plan of the Year Winning Campaigns

Adweek.com 

For more than 20 years, Adweek has been highlighting the industry's most creative campaigns and their respective teams. This year sees 24 honorees in various categories, such as Best Use of Branded Content, Best Use of Data and Best Use of Out of Home. Winners ranged from well-known streaming juggernauts (Netflix's Wednesday and Prime Video's...

The Future of Digital Experiences: Less Intrusive, More Intuitive

Adweek.com 

Marketing's least attractive quality is acting too desperate for attention. A customer journey must begin with awareness and familiarity, but getting that attention should not be as obvious as screaming, "Pick me!" A better way is to be useful to the customer. The problem is structural. Most marketers of both the "brand" and "performance" ilk...

Media Plan of the Year 2023: These Winning Strategies Helped Brands Reach New Markets

Adweek.com 

Standout media agencies make their clients' marketing dollars work harder through innovative, breakthrough media plans. In an omnichannel world where anything can be an ad, the best media plans use this to their advantage to cut through the clutter and leaving a lasting impression on consumers. From school lunches to the actual eggs you buy...

Prime Video’s Shock and Awe Strategy for The Boys Season 3

Adweek.com 

Get noticed. That's the point, right? Get the product or service noticed and make people feel something. Leave them transformed and more willing to act--whether that means a click or purchase. For Amazon's Prime Video, the task was to persuade the public to watch the new season of its original series The Boys. One obstacle:...

Victoria Monét Was Built for This

Vulture.com 

The Grammy-nominated songwriter has been on the cusp of stardom for years. Jaguar II should (hopefully) change that.

Safer in the air or on the road? It's a long-standing debate

Autoblog.com 

Filed under: Government/Legal,Read This,Safety

Continue reading Safer in the air or on the road? It's a long-standing debate

Safer in the air or on the road? It's a long-standing debate originally appeared on Autoblog on Mon, 28 Aug 2023 16:00:00 EDT. Please see our terms for use of feeds.

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The Best Ways to Organize Food in a Dorm Room

Lifehacker.com 

Out of everything you learn in college, one of the most long-lasting lessons might be how to cook for yourself, even—and especially—when you’re exhausted and low on resources. If you can make something even mildly good and filling with a barebones dorm kitchenette, you can do it anywhere, so take some comfort in…

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