JioMart ropes in Mahendra Singh Dhoni as brand ambassador
Reliance Retail's JioMart has appointed Mahendra Singh Dhoni as its brand ambassador and rebranded its festive campaign to JioUtsav. The campaign aims to celebrate life's special moments and the role of shopping in these celebrations. Non-metro regions account for 60% of JioMart's sales, indicating its efforts to democratize digital retail.