Reliance Jio to roll with 'affordable accessibility', rules out raising tariffs
Even as Bharti Airtel and Vodafone Idea look to raise their tariffs in order to increase ARPUs, a Reliance Jio official has indicated that the company will not take any dramatic steps and will look to provide affordable accessibility. Mukesh Ambani's Jio made a significant impact on the consumer telecom sector by introducing affordable access through its 4G services, leading to a major industry shake-up.