The Sexy Hotel Spicing Up Paris’ Sleepiest Quarter

He may be 70 years old, but Philippe Starck is very much on a roll. The prolific designer whose work over the years has redefined what a design-lover’s hotel should look like is still doing just that. Earlier this year he transformed a small boutique hotel in Paris’ Marais. Now our latest selection for our series on exciting new hotels, the New Room with a View, is the hotel he designed, Brach Paris, that has managed to bring some sex to the sleepiest of Paris’ arrondissements—the 16th.

The 16th is one of Paris’ wealthier districts but it is also one of the more staid. You won’t find wild nightlife and you definitely won’t be overrun by tourists. While there are certainly luxury hotels (the St. James being a historic favorite), it certainly isn’t where you’d think to find a swanky and sexy hotel that caters to the casual luxury crowd. But Starck and the team at Brach have managed to pull just that off.

The hotel is about a 15-minute walk from Trocadero (where thousands gather every night to watch the Eiffel Tower sparkle) in the direction of the Bois de Boulogne. It’s housed in a modern building and entered through revolving doors after running a gauntlet of security guards/bellmen outside. But once inside, I found it to be a hotel where one would have to be the nit-pickiest of nit-picky guests to find something wrong.

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