A product shot of Vizio's new OLED set. [credit:
Vizio
]
Vizio is on the precipice of shipping its first OLED TVs, after having made a name for itself as the gadget-maker that produces LED TVs that offer a particularly strong balance between cost and performance. The company has also just begun rolling out its annual lineup of LED TVs.
The OLED models will be pricy by most people's standards but slightly cheaper than entry-level sets from Sony or LG, which have been the only large-scale suppliers of OLED sets in the United States for a while now. Vizio plans to ship 55- and 65-inch models at $1,300 and $2,000.
Vizio has a much larger market share in the US than LG or Sony (it's third behind Samsung and TCL), so it could become the most popular OLED TV maker if these sets are as successful as its LED lineup. Most reviewers agree that Vizio's LED TVs are neither the cheapest nor the absolute highest quality—but they might be an optimal middle ground for many enthusiasts. Vizio looks to be aiming for a similar strategy with OLED.
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