#BlackLivesMatter saw tremendous growth on social media. Now what?

Across the country and across the globe, a phrase boomeranged from the streets to social media and back again, over and over: Black Lives Matter. 

For the 30 days since the police killing of George Floyd, the rallying cry had been mentioned more than 80 million times on Twitter, Facebook, Reddit, and blogs, according to data collected by the Social Media Analytics Center at the University of Connecticut. Mentions far eclipsed brands that typically dominate social media conversations, such as Nike and Starbucks. John Murphy, a University of Connecticut professor who heads the Social Media Analytics Center, tends to use these big brands as benchmarks to measure social media impact. This is unique, particularly for how long those three words have captivated the social media sphere, Murphy said. Read more...