5 tried-and-true tools for entrepreneurs dealing with crisis, from the founder of Kind Snacks

It’s tempting to want quick fixes, but there’s no playbook for dealing with uncertainty.

In times of crisis and uncertainty, entrepreneurs are more likely to look outside of themselves for answers. Desperation makes the idea of a playbook—a quick-fix rule sheet outlining what worked for someone else in the marketplace—even more appealing. But we need to resist the temptation to check our creativity at the door. In this environment of high disruption, when all the rules have suddenly changed, it is more important than ever to ditch the playbook and focus on the toolkit instead.

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