Amazon ‘delaying Prime Day AGAIN to October over fears of COVID demand spike’

AMAZON has delayed its long-awaited Prime Day to October amid fears of a spike in demands due to the ongoing coronavirus pandemic.

The online retailer told sellers in an email on Wednesday the week of October 5 will be the tentative Prime Day date.

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Amazon has delayed its much-beloved Prime Day to October amid fears of a COVID-19 demand spike[/caption]

The email said “the exact Prime Day dates have not been announced,” but that the event was pushed back out of concern that a second wave of COVID-19 demand could overwhelm its supply chain.

“Every year, Prime Day is a huge hit with customers, who enjoy some of the best deals of the year,” Amazon said, as reported by Business Insider.

“A definitive date will be announced as we get closer to the event.”

In a different email, Amazon’s representative said it moved Prime Day to the “first half of October.”

“I understand this is a change to the previously communicated timing, however, you can consider this date update final,” the company said.

Wednesday’s announcement marks the third time this year Amazon has delayed Prime Day, showing the growing uncertainty coronavirus has wrought on its operations.

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Amazon has already delayed Prime Day three times this year[/caption]

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The online retailer said on Wednesday in an email that October 5 will be a ‘placeholder’ date for Prime Day[/caption]

A seller who received the email about the delay anonymously told Business Insider the change helps Amazon focus on building its employee testing facilities.

“The delay keeps Prime Day 2020 alive as an idea and gives Amazon more time to see how COVID is changing the world and adapt,” the seller said.

One of the emails included a list of requirements and deadlines for submitting Prime Day promotions, according to Business Insider.

September 25 is the last day for sellers to get their exclusive discount deals approved.

All inventory for Prime Day must be in transit by August 20, and the cutoff date for products fulfilled through Amazon is September 11, the email said.

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Amazon reportedly said in an email: ‘A definitive date will be announced as we get closer to the event’[/caption]

Prime Day was created in 2015, and the shopping holiday is revered as one of Amazon’s biggest sales events.

For Prime Day, Amazon and sellers on its marketplace give Prime members discounts over the course of a few days.

In a statement, an Amazon spokesperson said: “We have not made any announcements regarding Prime Day.”

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Amazon created Prime Day, a shopping holiday, in 2015[/caption]