Every brand and celebrity that has distanced themselves from Shane Dawson

• YouTuber Shane Dawson has come under fire for older problematic videos.
• One video appears to show Dawson pretending to masturbate to a photo of 11-year-old Willow Smith.
• Dawson posted a video on YouTube where he apologized for doing blackface, using the N-word, and making jokes about pedophilia.
• Target said that it will no longer carry Dawson's books and Morphe is no longer carrying Dawson and Jeffree Star's Conspiracy palette.
• Rapper CupcakKe and Beauty influencer Kameron Lester have also distanced themselves from Dawson.
• Visit Insider's homepage for more stories.

YouTuber Shane Dawson has come under fire after older problematic videos and comments have resurfaced.

One resurfaced video appears to show Dawson pretending to masturbate to a photo of 11-year-old Willow Smith and sexualizing the lyrics to her song "Whip My Hair." Jaden Smith and Jada Pinkett Smith both called out Dawson for the video on Twitter.

Dawson has lost over 1 million subscribers over the past two weeks, and people have been campaigning on social media for him to be held accountable. The YouTuber posted a video titled "Taking Accountability" in which he apologized for his past use of blackface, the N-word, and pedophilia jokes. "I'm willing to lose everything," Dawson says at one point in the video.

Despite his apology and public statements, a number of brands and celebrities have publicly cut ties with Dawson. 

YouTube suspended monetization on all three of Dawson's YouTube channels.

YouTube confirmed to Insider that it had indefinitely suspended monetization on all three of Dawson's YouTube channels, including his main channel "Shane," his archive channel "Shane Dawson TV," and "Shane Glossin." Tubefilter first reported the news.

Insider's Kat Tenbarge reported that the decision to suspend monetization on Dawson's channels isn't without precedent. The platform previously took similar actions against Logan Paul, suspending monetization on his channel for several weeks after he became mired in controversy in early 2018 for his "suicide forest" vlog. 

Tenbarge reported that YouTube said it reviews allegations of community guidelines as it becomes aware of them, even in cases of older content. Furthermore, the platform said that it may intervene in cases where a creator's conduct broadly and negatively impacts the YouTube community. The platform said it decided to suspend monetization of Dawson's channels due to his conduct both on the platform and off it. 

Morphe is no longer carrying Dawson and Jeffree Star's Conspiracy palette.

Shane Dawson's makeup collection is no longer on the Morphe website, as Insider's Lindsay Dodgson reported on June 30. 

Dawson and Jeffree Star worked with Morphe in creating the Conspiracy collection, but searches for "Shane Dawson" now return no product results. 

As Dodgson noted, the situation was wildly different months ago when Dawson and Star's Conspiracy palette dropped. The Morphe and Beauty Bay platforms crashed as people rushed to buy the product. Recently, both Dawson and Star were actively promoting a relaunch of the product on social media.

Target said that it will no longer carry Dawson's books.

As first reported by Sanders Kennedy, Target confirmed to Insider that it will no longer carry Dawson's books, providing the following statement:

"We're committed to creating an experience in which all guests feel welcomed and respected. We're in the process of removing these books from our assortment."

Dawson has published two collections of essays that were sold by the retailer, titled "I Hate Myselfie: A Collection of Essays by Shane Dawson" and "It Gets Worse: A Collection of Essays."

Rapper CupcakKe tweeted that she's distancing herself from Dawson.

On June 27, rapper CupcakKe, whose real name is Elizabeth Eden Harris, tweeted that she would be distancing herself from Dawson. "It was fun making videos with you but I choose to unfollow you & go my separate way," the artist wrote.

CupcakKe appeared in a video with Dawson in 2017 in which she performed her song "Deepthroat."

Beauty influencer Kameron Lester said he was cutting ties with Dawson and Jeffree Star after feeling that he was "being used as a Black boy."

In a 27-minute Instagram Live on June 10, 23-year-old Kameron Lester spoke out against Jeffree Star Cosmetics, which he had modeled for in the past, Insider's Kat Tenbarge reported. In the video, he also spoke about his relationship with Shane Dawson, cutting ties with him, Star, and Star's company.

Lester said that he was cutting ties with Dawson because he felt like Dawson was promoting him on his platform as a "token Black person."

• Read more:
• Tati Westbrook releases new video claiming that Shane Dawson and Jeffree Star 'manipulated' her into starting the 2019 beauty-guru war
• Tati Westbrook shared a theory that Jeffree Star is a co-owner of Morphe. The company is now denying it.
• One year after the beauty YouTuber war burned their community to the ground, new battle lines have been drawn between the growing stars that started it all
• A complete timeline of how the internet turned against top YouTubers Shane Dawson and Jeffree Star