More PS5-Exclusive Content Coming In PlayStation Advantage Marketing

Sony is apparently seeking to have more timed-exclusivity PlayStation Advantage marketing deals with high-profile third-party games for the PS5, according to an industry insider. The upcoming console is set to release later this year and compete directly with Microsoft's Xbox Series X. However, industry insiders are already predicting that Sony will have a major advantage when it comes to sales, with some analysts suggesting it will "significantly outsell" its competitor.

The company is already focusing much of its marketing effort on promoting the fact that the PlayStation has advantages such as timed exclusivity. A recent trailer for the upcoming PlayStation versions of Marvel's Avengers heavily referenced the fact that Spider-Man would only be available to players who purchase the game on PlayStation platforms. This approach has also worked well for the PlayStation 4, with franchises such as Call of Duty offering players extra maps and cosmetic items on Sony's console.

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The news that Sony is seeking more timed exclusivity deals for the PlayStation 5 came from Imran Khan in a recent episode of the Kinda Funny podcast while discussing the fact Spider-Man will be exclusive to PlayStation versions of Marvel's Avengers. Speaking to Tim Gettys, the former Game Informer editor explained that Sony is pushing publishers for special content for multi-platform titles when they release on the next-generation console. According to Khan, there are plenty of surprises for gamers that will be announced over the coming months, with the journalist saying, "There are things you will be shocked to find out that Sony is moneyhatting, that they are locking up for timed exclusivity."

Timed exclusives are a popular way for console manufacturers to try and gain an advantage over competitors. In many instances, publishers will release new maps or DLC  on certain platforms weeks or even months before others. The general idea is that this will influence players to choose a particular console if they know that it will allow them to get access to content first.

While these kinds of rumors should be taken with a pinch of salt, Imran Khan is a credible source. He has previously worked as an editor at Game Informer and has a consistent track record when it comes to news that has not been officially confirmed. If Sony really is trying to get more timed exclusives, it will no doubt cause even more controversy. Many gamers don't want to see multiplatform games have content locked away to other consoles but it seems like this practice is set to continue.

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Source: Kinda Funny