Kids get to grips with fake advertising and price tricks

HSBC Malta Foundation has collaborated on a financial literacy programme aimed at young children attending several Skolasajf centres this summer.
Central to this partnership with Ġemma Know, Plan, and Act within the Ministry for the Family, Children’s Rights and Social Solidarity, is a workshop entitled Fact or Fake which takes the form of a game. This workshop was initially developed for year five and year six students and focuses on the development of skills necessary for making responsible purchase judgements when influenced by media advertising.  The workshop aims to engage students in discussing the effects of misleading advertisements, thus enabling them to distinguish genuine from deceptive commercials. The workshop will also provide students with the opportunity of designing their own adverts to share with their peers.
David Spiteri-Gingell, team leader of the Ġemma ‒ Know, Plan and Act, said: “Our children should save money for things that they need and for things that are financially worth it. We must give prime importance to financial capability across the board so that kids grow up understanding that one should be aware of price tricks and false advertising.”

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