Yes, you can launch a new product in the pandemic. Here’s how

An entrepreneur lays out four ways to determine whether this is the right moment to bring a new solution to market.

We’re living in unprecedented times. Organizations have been forced to rapidly adopt and accommodate largely remote workforces and technology is being leveraged and relied upon in ways we never could have imagined even a few months ago. The norms we had all grown accustomed to are no longer. Despite our need to adjust and adapt to so many changes at once, it doesn’t mean that innovation has to stop—and in fact in every transformation there is incredible opportunity. But as a vendor and partner to your customers, in these unusual times, how can you gain the clarity to know whether this is the right moment to bring a new solution to market?

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