PSG connect with Hisense for multi-year sponsorship
August 10 – Paris Saint Germain, one of the wealthiest clubs in world football, have signed a multi-year sponsorship deal with Chinese consumer electronics and home appliances company Hisense.
Middle East-owned PSG are the latest European club to tap into the burgeoning Chinese market under a deal that allows Hisense to showcase its range of products whilst providing the club with TVs, consumer electronics and home appliances.
Marc Armstrong, Chief Partnerships Officer at Paris Saint-Germain commented: “We are delighted to welcome Hisense to the Paris Saint-Germain family and to be partnering with such a world-leading consumer electronics and home appliances company.
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