'Rebrand The GOP'? How Many Times Have We Heard This Before?

Axios tells us that the GOP will need to change after the 2020 election -- no, this time for real.

Republicans, win or lose next week, face a big — and growing — math problem.

The state of play: They're relying almost exclusively on a shrinking demographic (white men), living in shrinking areas (small, rural towns), creating a reliance on people with shrinking incomes (white workers without college degrees) to survive.

Why it matters: You can't win elections without diversity, bigger population centers and sufficient money.

Actually, you can if you have enough right-wing billionaire cash and a federal court system that will tilt the electoral playing field in your favor. But go on.

Flashback: Before President Trump, the GOP acknowledged all this. Then-RNC Chair Reince Priebus said in his "autopsy" after Mitt Romney's loss in 2012:

"We need to campaign among Hispanic, black, Asian and gay Americans and demonstrate we care about them, too. We must recruit more candidates who come from minority communities."

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