This Diet Is Becoming Increasingly More Popular, Report Finds

If you go to the grocery store today, you'll likely find a ton of products that align with certain diets. Dairy free, keto, vegan, and other classifications allow people to better follow these ways of eating. But a recent survey finds that one is more popular than others — and the reason is all in its name!Of those who answered the Packaged Facts' August 2020 National Online Customer Survey of grocery customers age 18 and older, 36% of them identify themselves as flexitarian. Compared to vegan, vegetarian, pescatarian, and omnivorous diets, flexitarians enjoy a wide range of foods. Aka — they're flexible with what they eat. Typically this includes more plant-based foods, but also meat and fish occasionally. Concerns about climate change are growing and more people believe that eating foods that come from plants is healthier. So to many, a flexitarian diet seems more logical than one filled with processed foods and meat.Related: 21 Best Healthy Cooking Hacks of All Time"Despite use of plant-based meat-alternative or dairy-alternative products being highest among those following vegan, vegetarian, or pescatarian diets, omnivores and flexitarians make up the lion's share of consumers who eat these products due to their sheer numbers," says Packaged Facts' food and beverage publisher Jennifer Mapes-Christ. "This reveals that both the current and addressable market for plant-based products depends on omnivores and flexitarians using more of these products."The survey found that 53% of people identify as omnivorous, 5% as vegetarian, 3% as pescatarian, and 3% as vegan. But because so many people are following a flexitarian diet, the market is changing to accommodate everyone.For more info about all of the diets mentioned, here is everything you need to know about the best and worst diets for weight loss.