I’ve made £500k in three months thanks to my super-slimming dress range which makes you look 10lbs lighter
A WOMAN who grew frustrated with fashion brands creating unflattering dresses has made over £500,000 in just three months after people searched for “slimming” outfits in lockdown.
Sunny Bird, 40, launched the Perfect Dress Company in March 2020 including a range of “Secret Slimming Dresses” designed to make you look up to 10lb slimmer.
She immediately sold out with pre orders after she shared pictures of herself in unflattering competitor dresses comparing them to the ones she was planning to launch.
While things initially went quiet as the world went into lockdown, Sunny had no idea of the consequences of the ‘Quarantine 15 weight gain’ would have on the growth of her brand.
As soon as lockdown was lifted, the brand sold out of dresses three times in three months.
Sunny launched the Perfect Dress Company with the aim of helping women to feel amazing in what they are wearing.
She said: “As much as I am curvy and body confident there are those days that you wake up and just don’t feel great about yourself and what you wear can really change the way you feel.
“I wanted to create that go-to dress in your wardrobe that never lets you down the one that you always feel amazing in.”
The range of ‘Secret Slimming Dresses’ have been specifically designed to flatter your figure whilst enhancing your shape.
Due to another lockdown looming, Sunny has been working on new designs and patterns ready to come out in the run up to Christmas.
The first collection of Secret Slimming Dresses has three dress styles which are available in navy, burgundy and black and have been named: ‘Nip and Tuck’, ‘Drop a Dress Size’ and ‘Tummy Trimmer’ with more styles set to launch later this year.
The names of the dresses are a result of phrases real women used to describe how the dresses made them feel during the brand’s focus groups (pre-Covid).
Sunny said: “Although there is never a shortage of gorgeous looking dresses on the high street and online, I have often found them flawed when it comes to fit and how they flatter a real woman’s body.
“There often seems to be something missing in terms of cut or design to the point that if you want to feel good in the dress it involves adding restrictive Spanx-style control underwear.
“My aim was to create flattering dresses with no need for Spanx!”
Sunny did her research prior to launching and found that online fashion brands generally had a return rate of 40-60 per cent.
However to date the Perfect Dress Company’s return rate is just 14 per cent which she believes is a result of the time spent developing and altering the dresses over a two-year period to ensure the fit was as slimming and flattering as possible.
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