Brand Marketing Manager: The Walt Disney Company
Responsibilities:
Own a portfolio of titles within the global Disney Games and Interactive Experiences and ensure the successful launch and live operations of these titles in partnership with licenseesAct as the day-to-day lead with licensees in reviewing marketing materials, providing insightful guidance/feedback, and managing/approving go-to-market plans, creative assets, and marketing activationsBe a strong brand steward for Disney, Lucasfilm and Star Wars brands, especially in providing insights/support to licensees and managing executions to ensure flawless marketing and creative implementationsLeverage quantitative and qualitative insights with licensees to identify market opportunities that inform and help shape player personas/target audiences, positioning, go-to-market plans, creative development, and campaign activationsMaintain knowledge of industry trends, competitive market, business opportunities, etc.
Analyze performance of marketing campaigns with licensees regularly to identify areas of optimization and make actionable recommendationsImplement industry best practices with licensees and strive to uphold benchmarks across all marketing campaignsDeliver on innovative and performance driven Disney Marketing campaigns that extend reach, increase awareness, and result in meaningful brand depositsCultivate strong relationships with licensees to facilitate communicationPartner closely with internal cross-functional teams (Production, PR, Franchise, Legal and more) to leverage their expertise throughout all stages of product development.
Serve as the internal brand champion for licensees to help garner support for plans across TWDCCollaborate with regional teams to implement global strategy via meaningful local campaignsPresent marketing updates to Executives and broader Games and Franchise TeamsCreate marketing pitch decks, presentation materials, internal plans, and post-mortemsBasic Qualifications:3-5+ years of experience in Marketing, combined with 2+ years of working in Online/Media Entertainment (preferably within the gaming industry)Goal-oriented strategic/creative thinker with a proven track record of taking ownership and driving resultsDemonstrated success in brand management, product marketing, user acquisition, and social/community marketing strategies/campaignsExcellent analytical skills; ability to translate qualitative/quantitative data into actionable insights that tell a storyStrong interpersonal skills; ability to influence and “sell” strategies to a wide audience setResourceful problem-solver with a can-do attitude; works well under pressureHighly organized, detail-oriented project manager; ability to multi-task and prioritizeExcellent written, verbal, and presentation skills
Proficiency in Keynote/PowerPoint; the ability to creatively tell a story in a compelling wayWorking knowledge of 3rd party tools used to source app market data and competitive insightsPassion for the entertainment industry with a focus on interactive and gaming strongly preferredRequired Education
Bachelor's degree or equivalent experience