McDonald’s is making a big bet on delivery
Even as dine-in restrictions lift at restaurants around the world, McDonald’s is betting Big Mac deliveries will remain in demand.
Over the last five years, the fast food chain has expanded its delivery capacity tenfold from just 3,000 of its restaurants to more than 32,000 restaurants globally, said Christopher Kempczinski, McDonald’s CEO, on a conference call with investors today (Oct. 27). The company does not break out the numbers for delivery, but “the business has grown by billions and billions,” Kempczinski said. The orders via delivery have also gotten larger, as customers tend to order for several people, he said.
Tech-savvy customers are forcing the restaurant chain to adapt. So far this year, more than 20% of sales—or about $13 billion—in McDonald’s six biggest markets come through digital channels, whether that’s through the app, kiosks in restaurants, or delivery, said Kempczinski. Those markets are the US, the UK, France, Germany, Canada, and Australia.
Read the rest of this story on qz.com. Become a member to get unlimited access to Quartz’s journalism.