Today’s top design innovators have it all wrong. Here’s how to think bigger
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If we’re serious about tackling the world’s thorniest problems, we won’t just need good design. We need to expand the very way we think.
Charles Eames was once asked to define the boundaries of design. “What are the boundaries of problems?” he replied. That was more than 50 years ago. The impact of design has only grown. As the boundaries of problems have expanded, so has design. We believe it must expand even more in the years to come.