NEWS: Sky Sports extend deal as British Basketball League broadcast partner
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The British Basketball League, in partnership with production company Buzz 16, is delighted to announce that Sky Sports have extended their deal to continue as the League’s broadcast partner throughout the 22/23 season.
This latest deal highlights Sky’s commitment to broadcasting British Basketball’s elite competition for a third successive year, with fans up and down the country set to be thrilled by another year of exhilarating BBL and WBBL action.
As part of the agreement, Sky Sports will continue to air matches live across their platforms throughout the British Basketball League and Women’s British Basketball League season. This includes the BBL and WBBL Trophy Final, Cup Final and Play-Offs, as well as action every week during the regular Championship season.
It is an exciting time for the British Basketball League which is currently in the midst of a ground-breaking era, with record attendances at arenas across the country and fans tuning in to watch the best of action on Sky each week. Securing a renewal with the best sports broadcaster in the business is another step to the BBL’s ambitions to become the second biggest basketball league globally.
Speaking about the renewal, the British Basketball League’s Chief Operating Officer, Andy Webb, said:
“We are absolutely delighted to continue our partnership with Sky Sports who have been outstanding to work with throughout their time as broadcast partner of the league. Their high-quality coverage brings Basketball to homes across the country each week and ensures our fans can enjoy the very best of the action the league has to offer. This is a thrilling time to be involved with the sport and it’s great to see Sky continue to support us on our journey”.
Helen Falkus, Director of Multi Sports at Sky: “Having the BBL back on Sky Sports for the past two seasons has been great for our viewers, complementing our NBA and WNBA schedules and giving an insight into the growth of the sport in this country. We’re excited to see the story develop in the future on our platforms.”
Basketball fans can continue to catch games throughout the 22/23 season live on Sky Sports Arena and the Sky Sports YouTube channel, as well as the BBL Player.
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