Mind your language

Summer is in full swing but it’s always the season to spring clean your online presence, says Alison Casha, founder at Socialogy
Imagine one afternoon you decide to sit down in your favourite armchair to read an interesting book which has been waiting for a long time and along the pages you come across weird, wrong words. Wouldn’t you feel undecided whether to laugh or cry, thinking you wasted money on a book which carries all those mistakes and lose all your trust in the author? How credible would the author or publisher be to you? Would you finish reading it?
Likewise, I feel the same when sifting through social media content. An ocean of grammatical and spelling mistakes which sadly and wrongly is becoming acceptable in the virtual world. 
It is ok I guess that social media has created a new modern vocabulary but it does not give anyone the licence to abandon rules of even simple basic spelling, let alone applying good, correct grammar (which are easily avoidable thanks to the spellchecker tools which are part and parcel of every communication tool nowadays).

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