What can brands do if Web3 leads to Cybersquatting 2.0?

Have you ever thought about why so many Web2 business names are different spellings of dictionary words with no vowels? Think of Flickr, Tumblr, or even Twitter (originally named Twttr).

There are times when the change makes it easier to get a trademark. In other cases, though, startups can’t get off the ground because of cybersquatting. Cybersquatting is a decades-old practice in which speculators register domain names with simple words or well-known trademarks (like tiktokcharts.com, secure-wellsfargo.org, or ...