Gorillas Taps Nielsen to Drive 'Better Decisioned' Rapid Grocery Delivery

At a time when the rapid grocery delivery market is contracting quickly and facing an existential crisis, on-demand grocery delivery startup Gorillas has signed a deal with NielsenIQ that brings together the startup’s speed and efficiency with the power of Big Data, according to a Monday (July 25) press release.

Through the partnership, manufacturers will get more detailed insights into their business operations that will help them to increase their speed and ability to understand their companies, the release stated.

NielsenIQ has become Gorillas’ preferred data and analytics provider in Germany, France, the Netherlands, the United Kingdom and the United States, providing them with consumer-sourced panel data and custom retail analytics, according to the release.

“Innovation in grocery eCommerce and last-mile delivery is moving at lightning speed, and our data cooperation will allow for better decisions at Gorillas and with manufacturers, something the industry is excited about,” said NielsenIQ President of Global Retail David Johnson in the release.

In June, Gorillas closed its warehouses in Belgium and handed off some of its business for undisclosed terms to Belgium organic and seasonal products delivery firm Efarmz. Gorillas is also reviewing operations in Denmark and Spain.

Read more: Gorillas Leaves Belgium, Hands Off Some Business to Efarmz

Gorillas offered ultrafast grocery delivery in as little as 10 minutes when CEO Kağan Sumer and Chief Technology Officer Ronny Shibley first launched the startup in Berlin in 2020.

Gorillas said in May that it was planning to lay off about 300 people as it focuses on profitability.

The company has had merger and acquisition talks with Gopuff, Jokr and other competitors. JPMorgan Chase is working with Gorillas to weigh options as it tries to strategize in a competitive, post-pandemic, high-inflation time.

It’s suspending plans to launch in New York City, Los Angeles and Chicago, and it pulled out of Italy earlier this summer.

See more: The Quick Seems Dead as Ultrafast Grocers Retreat En Masse