Time for the new school shoe shop

GETTING children ready for school in September is no cheap task. Kitting them out with new uniform, bags and shoes can end up costing a small fortune.

And as the cost-of-living crisis continues to bite, it can be stressful for parents aiming to keep their kids looking smart while on a tight budget.

New school shoes often account for one of the biggest outlays, especially if you have more than one child.

That’s why most mums and dads are on the lookout for ways to save a bit here and there.

Luckily, footwear brand Deichmann is laying on some great deals as part of its Happy Feet campaign this summer.

It’s known for selling quality brands at incredible prices – and savvy parents will want to take advantage of the bargains on offer.

Here are five reasons to make Deichmann your first stop for all those back-to-school essentials.

Buy one, get one half price

Pick up a pair of school shoes and get a second pair for half the price.

This brilliant deal has been hugely popular with families in recent years and it’s back for 2022 – so be sure you don’t miss out.

The offer runs online until September 11. It’s available in store up to September 11 in England and Wales, and until August 28 in Scotland.

Great brands

While you save cash, the kids will be happy as they get to pick from their favourite brands.

These include Adidas, Nike, Skechers, Puma and Hush Puppies – as well as Clarks and Kickers, which are new brands for Deichmann and are in the deal for the first time this year.

An exclusive range of Fila styles is also landing on Deichmann shelves in August.

This collection features scuff-resistant uppers and memory foam padding, to ensure maximum comfort for growing feet, along with a Micro-Fresh lining to keep shoes odour-free for longer.

Shoe-measuring service

Properly fitted shoes play a vital role in safeguarding the healthy development of your child’s feet, so you should buy from people who know best.

To ensure the perfect fit, Deichmann offers a foot-measuring service in store; Clarks and Hush Puppies are available as standard fit and in wider sizes.

Few shoe stores offer fantastic deals, top brands and fitting expertise, so this is a great touch.

Buying online? You can download a free printable foot gauge at deichmann.com/en-gb/measureandfit.

Help yourself system

No more waiting for assistants while they try to locate your perfect size at the back of the stock room.

At Deichmann, all available sizes and styles are on the shop floor.

This “help yourself” environment lets you try on as many as you like without fuss or delay – and children won’t be disappointed to choose a style then be told their size is out of stock.

One stop shop

Back-to-school shopping can be hard work when you have to pick up all the non-uniform necessities too, especially if you have more than one child.

Fortunately Deichmann is a one-stop shop. While it’s known as Europe’s biggest shoe retailer, it also sells plenty of other essentials, which means you can browse schoolbags, lunchboxes and water bottles too.

The accessories range features brands such as Adidas, Puma and Hype along with character favourites for younger kids, including Paw Patrol and Marvel.

So while mum saves money, kids love their new stuff. Everyone’s a winner!