Business is booming for ‘wifelorette’ parties and belated bachelor bashes

After COVID-19 derailed wedding festivities, the industry is seeing huge demand for bachelor and bachelorette parties—for couples who are already married.

Over the past few months, Rebecca Baker, a.k.a. fly-fishing influencer “Lady Angler Lentz” has been trying to figure out whether she’d like an adrenaline-filled weekend or a foodie city tour for her bachelorette. She’s told her friends it’s a “bride bash,” as bride-to-be doesn’t fit anymore — she tied the knot in early 2021. “I’m (also) digging wifelorette,” she says. The pandemic derailed her pre-wedding get-together plans, but she refuses to miss out. “I still want a memorable bachelor party,” she says. “It means so much to me to know that I mattered and was worth celebrating.”

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