Central Turf & Irrigation Supply welcomes a new turf category director

Central Turf & Irrigation Supply hired Austin Marsteller as its new turf category director for chemicals, focusing on strategic growth for the chemical category.

His career has been heavily focused in turf and ornamental on the manufacturer side and most recently in agriculture, specifically in bio stimulants, adjuvants and specialty fertilizers.

“I’m excited to join the team,” Marsteller said. “I am eager to work with all the employees and partners of Central to provide superior service and solutions to our turf and ornamental customers.”

Marsteller’s addition to the team is part of Central’s overall growth goal for the turf division and the company and is the second dedicated category director position for the expanding department. In the coming months, additional hires will also be joining the company, including a category director for fertility and other support roles. Earlier this year, Austin Lanzarone joined the company as a category director for seed.

“We couldn’t be more excited to have Austin Marsteller join our team. We are always looking to innovate and improve so that we can meet and exceed the needs of our customers,” Anthony Luciano, vice president of sales and marketing for Central Turf & Irrigation Supply, said. “I am confident that Austin will help us do this. As we continue to grow the department and the resources available to our customers, it will be critical for us to have an industry leader like Austin to focus on and execute category-specific strategies for the department.”

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