Myntra gets 130,000 first-time shoppers from non-metros on Day 1 of sale
Fashion e-tailor Myntra on Sunday said it recorded 1.3 lakh first-time shoppers from non-metros on the first day of its flagship End of Reason Sale (EORS), with customers from Jaipur, Lucknow and Patna placing the most orders in terms of value.
According to experts, there has been a marginal increase in the average spending of online shoppers during the last festive season of Diwali and the growth in number of new customers has been key to the business growth of e-commerce platforms.
"The opening day of the event saw 130k first-time shoppers coming from non-metros. Over half of the overall shoppers from the initial day of the fashion event were women," Myntra said in a statement.
On the opening day, Bengaluru shopped the most among metros, followed by Delhi, Mumbai, Hyderabad, and Pune. The top five non-metro cities that shopped in this period were Jaipur, Lucknow, Patna, Indore and Guwahati.
"Men and women have flanked the platform with equal enthusiasm, with a multitude of shoppe