Movano takes on Oura with the Evie smart ring designed 'for women'

Health company Movano has teased its first smart ring, the Evie, designed for health, fitness and cycle tracking. It looks like a rival to Oura's latest smart ring and other health-tracking wearables, though the company says it's "designed uniquely for women." Movano plans to provide a closer look next week at CES 2023.

The ring made its debut at CES 2022 with no name and a similar design, but Movano has since changed course on price and other factors. It will sell the ring sometime in 2023 at a one-time price below $300 (there's no exact date or price yet), rather than using a subscription model as it said last year. 

It offers many of the health metrics seen on Oura's ring and wearables from Apple and others. It can measure heart rate, blood-oxygen, skin temperature variability, steps, calories, sleep, period and ovulation tracking, and more. Wearers will can get advice from health experts inside the app and it will meet medical device manufacturing standards, the company promised.

"As a medical device, Evie will go beyond the status quo of other wearables on the market," said Movano CEO John Mastrototaro. "We are bringing together medical grade biometric data and insights in a comfortable and contemporary wearable."

With the ability to measure steps, calories burned and specific activities, Evie can also be used as a fitness tracker. However, it's primary purpose is to give a picture of overall health, "turning biometric data into actionable insights," Movano wrote in the press release.

The company also promises security and privacy when transferring data to the cloud or health providers. It's currently seeking all-important FDA clearance, which will dictate the release date. If that takes too long, though, it may come to market as a wellness device at first. The Evie smart ring will only be released in the US to start with, but may come to other markets later — we should learn more about it next week at CES 2023.